The sign

March Madness is in full force. That means that anybody who knows sports knows that the final four is around the corner, which means that four teams are going to get all the attention from the major sporting platforms. For the 2014 March Madness Final Four it is down to Florida, Wisconsin, Uconn, and Kentucky. The major viewing of these teams means the major showcasing for the sponsors of these teams.

A couple weeks ago business week  put out an article about Nike having the highest chance to be a sponsor of the championship team. The article states that out of he 68 teams, 45 of them will be sporting Nike gear, including all four of the number one seeds. Going into the tourney, Nike had a 73 percent chance, leaving Adidas with a 27 percent chance of being the National Championships sponsor. Going into the last game on Sunday night it looked as though those chances would change until #2 ranked Michigan (an Adidas sponsored school) lost to #7 Kentucky (a Nike sponsored). Three out of the final four team this year are Nike, leaving Wisconsin as the lone school reaping Adidas.

Albany v Florida kentucky- nike inc cbslocal.com ballislife.com-WI


(From top left clockwise: Florida Nike jersey from rantsports.com, Kentucky Nike jersey from NikeInc.com, Uconn Nike jersey from cbslocal.com, Wisconsin Adidas jersey from ballislife.com)

The Wisconsin Badgers and the Kentucky Wildcats were the only teams who got special jerseys for the round of this year’s NCAA tournament. In an earlier post, it shows the jerseys that Adidas redesigned for the tourney.

nike inc.com-kentucky

retrieved from NikeInc.com

Here is a look at the jerseys that Nike redid for the tournament this year in a theme of “Respect the Past, Represent the Future”, to give the jerseys a throw back type of feel.


Football Feature

Although this blog mainly focus on the fashion of basketball, however Mr. Design Junkie displayed his new designs for the NFL and  it was something that needed to be showcased.

The BroBible posted a story this morning with the pictures of each of the football conferences.

















There has been debate all over the web whether these uniforms are “dope or not”. From the debate on Bleacher Report’s article the comments show for the most part that these are not loved by fans. The audience points out that they are “ugly” and “garbage”. The comments sections of sites where overran with negative comments sprinkled with a few positive outlooks or a favorite jersey out of the whole league.

One of the comments on Daily Snark by Steven Shaver said, ” Each team has their own flavor and style for a reason and it keeps it distinct. All of these are in the same style and from an overall composition standpoint is just bad”.

Former Hawkeye tight end, Ray Hamilton said, “Every teams traditional jersey represents a franchise and its roots. These jerseys are just trying to do way too much with the whole modern theme.”

Even though the fans seemed to get riled up about the designs, there is no need to worry because it was just a proposed design that the league isn’t taking on. But that begs the question, what is next for NFL jerseys and how daring will the teams get to change their look as well make their team look unique and standout in a crowd.

History on the Hardwood

Before we start dissecting the comparison of the NBA and college ball, we need to see how far the uniforms have come.

Since the era of Larry Bird and Magic Johnson, the uniforms looked and fit differently than they do now. The short shorts and sleeveless shirts were a staple trend in the 80’s. Although the hems may have grown, the colors and creativity has faded.


For example, the old-school Denver Nuggets jersey  is filled with up to five colors and shapes to draw the eye to the uniform.

nuggets new

In comparison to the 21st century Denver Nuggets jersey, that has two colors and a simple franchise name.

Basketball fan, Chelsea Holt said, “In the 80’s the logos and color schemes told a story and created a picture for each team.” That is not the case today, when you turn on the TV, it is difficult to tell which teams are playing due to the limited colors and simplistic design. The teams and uniforms have begun to blend together.

Although the colors are something that people may miss, there is one thing that the players are glad that are gone.


“No more short shorts,” said Hawkeye Aaron White.

Longer shorts became a major trend in the early 90’s, when the Fab Five popularized the idea.  The Fab Five were a group of five players at the University of Iowa in the early 90’s. They trended the idea of baggy shorts and black socks, and from that point on the hem lengths have stayed around the knee.

This change was also relevant in the women’s side.

womens bball

This is a view of a women’s typical uniform in the early era. As you can see the hemlines are short and there is a lot of skin shown.


Here is a picture of the Iowa women’s basketball team, where the hemlines have lengthened and the amount of skin showing is limited.

Even though the uniforms have changed, each person wears them in their own way. “Some wear them baggier and some wear them more fit, which I don’t think was the case in the 80’s,” said avid fan, Mitch Plimmer.

The unique style that the 21st century players abide to, brings character to their simplistic uniforms. With the desire for connection with these high society athletes, it is an interesting way to see a player’s personality in the way that they are “balled up”. With the history out of the way, we will start to cover the trends that make each athlete their own.