Shoe Mania

Shoes are the largest platform for sports fashion especially in the basketball industry. Here is a look into two Hawkeye players, Melsahn Basabe and Aaron White’s, shoes along with their thoughts of why its big to wear the designs of the pros. Also an extra peek into Basabe’s new line Slime.


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A look into the social media of NBA shoes (clickity click)


McDonalds gets Shiny

The excitement of March Madness continues, which means contests and events non stop. This excitement isn’t completely focused on the college athletes. During this crazy basketball phenomenon, high school all-stars get a little love as well during the McDonalds All-Star West vs. East Game. This year the boys played on April 2nd in Chicago and sported some interesting choices. Not a major surprise that Adidas got the chance to design these outfits.



Here are some looks at what the two sides would be wearing. The camo didn’t make it to tip off but the players got to sport a very sleek black uni.



Here is the look of the uniforms that were worn throughout the All Star game. As you can see, these jerseys are a bit of juxtaposition of each other as they are purely opposite of orange and black for each jersey. Although it may give a little bit of an orange jumpsuit vibe, it still has a uniformed, unique look.



This may be because of the shiny, metallic like numbers that the jerseys sported. It gave the jerseys a different look and really made the numbers stand out with all the lights in the gym. The numbers had a very iridescent look and on the television screen really shown through everything on the court.



Another interesting addition to these jerseys were the texture to the shorts and shoulders. There was a metallic, crackled type of look on the shorts as well as on the upper shoulder area. This gave the shorts a very unexpected look, because from the waist up the uniforms seem some what simplistic. Also, on the black unis, the outlining of the neon orange around the shorts really lets the color pop out as well as the texture on the shorts.

The sign

March Madness is in full force. That means that anybody who knows sports knows that the final four is around the corner, which means that four teams are going to get all the attention from the major sporting platforms. For the 2014 March Madness Final Four it is down to Florida, Wisconsin, Uconn, and Kentucky. The major viewing of these teams means the major showcasing for the sponsors of these teams.

A couple weeks ago business week  put out an article about Nike having the highest chance to be a sponsor of the championship team. The article states that out of he 68 teams, 45 of them will be sporting Nike gear, including all four of the number one seeds. Going into the tourney, Nike had a 73 percent chance, leaving Adidas with a 27 percent chance of being the National Championships sponsor. Going into the last game on Sunday night it looked as though those chances would change until #2 ranked Michigan (an Adidas sponsored school) lost to #7 Kentucky (a Nike sponsored). Three out of the final four team this year are Nike, leaving Wisconsin as the lone school reaping Adidas.

Albany v Florida kentucky- nike inc


(From top left clockwise: Florida Nike jersey from, Kentucky Nike jersey from, Uconn Nike jersey from, Wisconsin Adidas jersey from

The Wisconsin Badgers and the Kentucky Wildcats were the only teams who got special jerseys for the round of this year’s NCAA tournament. In an earlier post, it shows the jerseys that Adidas redesigned for the tourney.


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Here is a look at the jerseys that Nike redid for the tournament this year in a theme of “Respect the Past, Represent the Future”, to give the jerseys a throw back type of feel.


To make a statement or get a point across, fashion is a primary place to go. The University of Iowa men’s basketball team used that tactic to help support Coach McCaffery’s son Patrick and his diagnoses. Patrick McCaffery recently underwent surgery to remove a thyroid tumor, which they found out was malignant. The hashtag team pat and slogan pmac spread across the team, campus, and in some cases the nation.

It all started during the basketball game versus Northwestern where the team sported these shirts. “Fran then said he received a voicemail from junior guard Josh Oglesby that night and that he was the one who suggested to him the idea of wearing the shirts this weekend” (Hawkeye Drive).

Imageteam pat huddle-twitter

Many others have followed the trend to spread the support of P-mac. Shown below (on the left) the Iowa Arena Football League The Barnstormers are showing their support through their warm up shirts. As well as Herky(on the right) has made a #teampat shirt for himself to sport at the NCAA tournament.

Iowa Barnstormers Arena football league-twitter herky in team pat

Along with the fans, the support is widely spread throughout the hawkeye athletic family.

teampat shoes

IowaWBB twitter

The University of Iowa women’s basketball team put “Team Pat” on their new gold shoes to sport for the NCAA tournament.



Newly crowned National Champion Tony Ramos also sported his P-Mac shirt during an interview after his winning match.

The support from iowa city is flooding and people are constantly tweeting on how to get more P-Mac shirts and other gear to help fundraise and advocate the awareness.

NBA sleeves

Classic pictures of the NBA with short shorts, tank jerseys, and tube socks are something of the past. One addition to the uniforms are the sleeve.


The sleeve is somewhat of a fashion statement, but also practical. The sleeve became popularized in the NBA in 2000 when Allen Iverson had elbow bursitis. The sleeve provides compression for the injured area, which can help keep muscles warm as well as reduce any possible swelling. Also, as can see on Hibbert’s (shown above) sleeve there is padding on his elbow. There are also leg sleeves that have padding on the knees, as well as compression shorts that have padding on the hips and thighs. The research hasn’t fully showed beneficial results, however the “placebo effect” is in play for the sleeve. Players at the NBA level will feed into any superstition that can assist them to play better, especially if it is a fashion statement as well.

If you turn on any NBA game, you will find multiple sleeves on the court. The NBA doesn’t allow full length-tights, so this is a way that players can get around the strict NBA guidelines. It may be a fashion statement or a crutch to lean on for the aches and pains, but one thing that is for sure is that the players love them.  The sleeve isn’t as prominent in the NCAA, because athletes are given equipment by the athletic training staff when necessary. Having a uniformed look on the court as a collegiate team is something that is more important to those with in the big leagues. With high income and more flexibility, the professional players are more likely to be showing off their sleeved limbs, and we have Iverson to thank for that.


History on the Hardwood

Before we start dissecting the comparison of the NBA and college ball, we need to see how far the uniforms have come.

Since the era of Larry Bird and Magic Johnson, the uniforms looked and fit differently than they do now. The short shorts and sleeveless shirts were a staple trend in the 80’s. Although the hems may have grown, the colors and creativity has faded.


For example, the old-school Denver Nuggets jersey  is filled with up to five colors and shapes to draw the eye to the uniform.

nuggets new

In comparison to the 21st century Denver Nuggets jersey, that has two colors and a simple franchise name.

Basketball fan, Chelsea Holt said, “In the 80’s the logos and color schemes told a story and created a picture for each team.” That is not the case today, when you turn on the TV, it is difficult to tell which teams are playing due to the limited colors and simplistic design. The teams and uniforms have begun to blend together.

Although the colors are something that people may miss, there is one thing that the players are glad that are gone.


“No more short shorts,” said Hawkeye Aaron White.

Longer shorts became a major trend in the early 90’s, when the Fab Five popularized the idea.  The Fab Five were a group of five players at the University of Iowa in the early 90’s. They trended the idea of baggy shorts and black socks, and from that point on the hem lengths have stayed around the knee.

This change was also relevant in the women’s side.

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This is a view of a women’s typical uniform in the early era. As you can see the hemlines are short and there is a lot of skin shown.


Here is a picture of the Iowa women’s basketball team, where the hemlines have lengthened and the amount of skin showing is limited.

Even though the uniforms have changed, each person wears them in their own way. “Some wear them baggier and some wear them more fit, which I don’t think was the case in the 80’s,” said avid fan, Mitch Plimmer.

The unique style that the 21st century players abide to, brings character to their simplistic uniforms. With the desire for connection with these high society athletes, it is an interesting way to see a player’s personality in the way that they are “balled up”. With the history out of the way, we will start to cover the trends that make each athlete their own.


NBA players always have a keen eye set on them. Every move they make is scrutinized whether that is by the shot they put up, or drank. However, in this decade there is more attention on what these players are doing off of the court, and even more so, what they are wearing.

The word “swag” has become the word to define the fashion sense of players on and off the hardwood. A player’s “swag” can be based off of their uniform, by scrutinizing them from head to toe. Whether it’s their shoe, socks, shorts, uniform, undershirt, tattoos, etc., all of these are factors into what can help determine a player’s “swag”.

Another way swag is determined is by the way that players dress in what they call, street clothes. Street clothes are the basic clothing people can wear, but they are usually anything but basic. NBA players in particular, have a way of shocking the crowd with their street clothes. Russell Westbrook has noted a “fashion icon” for his over the top fashion trends and legendary glasses (with no lenses) . Players, like Russell Westbrook, have the chance to show their swag during post game interviews.

The Bleacher Report, a sports journalism website, has a specific section to their website called “Swagger” . It takes notes on things out of the norm that athletes are doing, as well as their outfits. The Bleacher Report app has a swag alert that will update you when something happens in the sports world that has a sense of swag.