adidas

McDonalds gets Shiny

The excitement of March Madness continues, which means contests and events non stop. This excitement isn’t completely focused on the college athletes. During this crazy basketball phenomenon, high school all-stars get a little love as well during the McDonalds All-Star West vs. East Game. This year the boys played on April 2nd in Chicago and sported some interesting choices. Not a major surprise that Adidas got the chance to design these outfits.

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from cbssports.com

Here are some looks at what the two sides would be wearing. The camo didn’t make it to tip off but the players got to sport a very sleek black uni.

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from bleacherreport.com

Here is the look of the uniforms that were worn throughout the All Star game. As you can see, these jerseys are a bit of juxtaposition of each other as they are purely opposite of orange and black for each jersey. Although it may give a little bit of an orange jumpsuit vibe, it still has a uniformed, unique look.

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from bleacherreport.com

This may be because of the shiny, metallic like numbers that the jerseys sported. It gave the jerseys a different look and really made the numbers stand out with all the lights in the gym. The numbers had a very iridescent look and on the television screen really shown through everything on the court.

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from bleacherreport.com

Another interesting addition to these jerseys were the texture to the shorts and shoulders. There was a metallic, crackled type of look on the shorts as well as on the upper shoulder area. This gave the shorts a very unexpected look, because from the waist up the uniforms seem some what simplistic. Also, on the black unis, the outlining of the neon orange around the shorts really lets the color pop out as well as the texture on the shorts.

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The sign

March Madness is in full force. That means that anybody who knows sports knows that the final four is around the corner, which means that four teams are going to get all the attention from the major sporting platforms. For the 2014 March Madness Final Four it is down to Florida, Wisconsin, Uconn, and Kentucky. The major viewing of these teams means the major showcasing for the sponsors of these teams.

A couple weeks ago business week  put out an article about Nike having the highest chance to be a sponsor of the championship team. The article states that out of he 68 teams, 45 of them will be sporting Nike gear, including all four of the number one seeds. Going into the tourney, Nike had a 73 percent chance, leaving Adidas with a 27 percent chance of being the National Championships sponsor. Going into the last game on Sunday night it looked as though those chances would change until #2 ranked Michigan (an Adidas sponsored school) lost to #7 Kentucky (a Nike sponsored). Three out of the final four team this year are Nike, leaving Wisconsin as the lone school reaping Adidas.

Albany v Florida kentucky- nike inc cbslocal.com ballislife.com-WI

 

(From top left clockwise: Florida Nike jersey from rantsports.com, Kentucky Nike jersey from NikeInc.com, Uconn Nike jersey from cbslocal.com, Wisconsin Adidas jersey from ballislife.com)

The Wisconsin Badgers and the Kentucky Wildcats were the only teams who got special jerseys for the round of this year’s NCAA tournament. In an earlier post, it shows the jerseys that Adidas redesigned for the tourney.

nike inc.com-kentucky

retrieved from NikeInc.com

Here is a look at the jerseys that Nike redid for the tournament this year in a theme of “Respect the Past, Represent the Future”, to give the jerseys a throw back type of feel.