Month: April 2014

Shoe Mania

Shoes are the largest platform for sports fashion especially in the basketball industry. Here is a look into two Hawkeye players, Melsahn Basabe and Aaron White’s, shoes along with their thoughts of why its big to wear the designs of the pros. Also an extra peek into Basabe’s new line Slime.


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A look into the social media of NBA shoes (clickity click)


GQ in the NBA

GQ is a very prominent men’s fashion magazine. GQ is just one example of how fashion is becoming such a large component in the sporting community. Lebron James has graced the covers of many magazines as a kid, such as Sports Illustrated and ESPN, however as he excelled in the sporting world his views and passion for fashion were able to be showcased. Lebron has been on the cover of Vogue and this is his second time on the cover of GQ. This GQ issue really got into the works of how the players in the NBA are implemented into the fashion world and are making steps to make their name not just on the court but on the runway as well. The issue goes over the top five styles of Lebron and four prominent fashion icons in the NBA. The issue also categorizes and points out NBA players with certain tattoos, shoes, hairdos, or anything special. For example, Anthony Davis is pretty famous for his “brow”, so GQ also keyed in on that component to get a connection from NBA fans to fashionistas. It is a good marketing strategy for GQ, because with NBA playoffs about to go into full swing, people are all over the NBA. This issue not only draws in the regular GQ readers but also people who will walk by the stand and see Lebron on the cover and want to get the issue to see if there is any info on the NBA. This issue is a great depiction of how NBA is becoming a bigger topic in the fashion industry and even more so vice versa.


Lucky Color Blue

College Basketball for 2014 has come to an end, which means that there is a new National Champion. As the Championship game was coming close there was a lot of talk about who will win as well as the trends and superstitions. One major trend that has come up throughout the years is the color blue. Before this year nine out of the last ten teams that had won the national championship had blue in their logo, and this year…that was inevitable. Both teams didn’t just have blue in their logos, they were a primarily blue school, so either way the trend was going to continue and mark the 10th out of 11 years that the National Championship team has had blue in their logo. Heres a look at the past teams that won throughout this trend.



Click to view the  timeline.

Show Off Central

Even though the high school kids do get a little TV time, we all know that it is mainly about the college kids showing off their stuff. It wasn’t all over for the guys who got cut before the Final Four. Some major ballers who can drain a three or throw it down at the rim got a chance to strut their stuff at the State Farm Contest on Thursday night.

Although fashion statements weren’t what everyone was watching, Baylor Senior Brady Heslip got to wear the exiled jersey  that said “Sic ‘Em Bears” for the event, due to major NCAA regulations not really being a matter of concern at this point.

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Heslip ended up taking home the trophy by hitting his go to shot, the three.

Although the outfits weren’t necessarily swaged out, that doesn’t mean that the players weren’t.

cory jefferson -baylor dunk pic

A look at two of the contestants mid dunk as they show off their swag with different dunk styles. Baylor’s Cory Jefferson (left) did sport some bright blue sneaks, where as Bradley’s (right) rocked the black out look with black socks and shoes for his throw down.

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But in the end it was Marcus Lewis from Eastern Kentucky who took the big prize of the night, the dunk contest winner. He surpassed Michigan State’s Adreian Payne by just a fraction of some points to take home the belt.

We will have to wait a couple days though to see who takes home the real prize of all this Madness, the NCAA Championship trophy.

(All pictures from Facebook)

McDonalds gets Shiny

The excitement of March Madness continues, which means contests and events non stop. This excitement isn’t completely focused on the college athletes. During this crazy basketball phenomenon, high school all-stars get a little love as well during the McDonalds All-Star West vs. East Game. This year the boys played on April 2nd in Chicago and sported some interesting choices. Not a major surprise that Adidas got the chance to design these outfits.



Here are some looks at what the two sides would be wearing. The camo didn’t make it to tip off but the players got to sport a very sleek black uni.



Here is the look of the uniforms that were worn throughout the All Star game. As you can see, these jerseys are a bit of juxtaposition of each other as they are purely opposite of orange and black for each jersey. Although it may give a little bit of an orange jumpsuit vibe, it still has a uniformed, unique look.



This may be because of the shiny, metallic like numbers that the jerseys sported. It gave the jerseys a different look and really made the numbers stand out with all the lights in the gym. The numbers had a very iridescent look and on the television screen really shown through everything on the court.



Another interesting addition to these jerseys were the texture to the shorts and shoulders. There was a metallic, crackled type of look on the shorts as well as on the upper shoulder area. This gave the shorts a very unexpected look, because from the waist up the uniforms seem some what simplistic. Also, on the black unis, the outlining of the neon orange around the shorts really lets the color pop out as well as the texture on the shorts.