Shoe Mania

Shoes are the largest platform for sports fashion especially in the basketball industry. Here is a look into two Hawkeye players, Melsahn Basabe and Aaron White’s, shoes along with their thoughts of why its big to wear the designs of the pros. Also an extra peek into Basabe’s new line Slime.


Screen Shot 2014-04-17 at 10.12.24 AM

A look into the social media of NBA shoes (clickity click)

GQ in the NBA

GQ is a very prominent men’s fashion magazine. GQ is just one example of how fashion is becoming such a large component in the sporting community. Lebron James has graced the covers of many magazines as a kid, such as Sports Illustrated and ESPN, however as he excelled in the sporting world his views and passion for fashion were able to be showcased. Lebron has been on the cover of Vogue and this is his second time on the cover of GQ. This GQ issue really got into the works of how the players in the NBA are implemented into the fashion world and are making steps to make their name not just on the court but on the runway as well. The issue goes over the top five styles of Lebron and four prominent fashion icons in the NBA. The issue also categorizes and points out NBA players with certain tattoos, shoes, hairdos, or anything special. For example, Anthony Davis is pretty famous for his “brow”, so GQ also keyed in on that component to get a connection from NBA fans to fashionistas. It is a good marketing strategy for GQ, because with NBA playoffs about to go into full swing, people are all over the NBA. This issue not only draws in the regular GQ readers but also people who will walk by the stand and see Lebron on the cover and want to get the issue to see if there is any info on the NBA. This issue is a great depiction of how NBA is becoming a bigger topic in the fashion industry and even more so vice versa.


Lucky Color Blue

College Basketball for 2014 has come to an end, which means that there is a new National Champion. As the Championship game was coming close there was a lot of talk about who will win as well as the trends and superstitions. One major trend that has come up throughout the years is the color blue. Before this year nine out of the last ten teams that had won the national championship had blue in their logo, and this year…that was inevitable. Both teams didn’t just have blue in their logos, they were a primarily blue school, so either way the trend was going to continue and mark the 10th out of 11 years that the National Championship team has had blue in their logo. Heres a look at the past teams that won throughout this trend.



Click to view the  timeline.

Show Off Central

Even though the high school kids do get a little TV time, we all know that it is mainly about the college kids showing off their stuff. It wasn’t all over for the guys who got cut before the Final Four. Some major ballers who can drain a three or throw it down at the rim got a chance to strut their stuff at the State Farm Contest on Thursday night.

Although fashion statements weren’t what everyone was watching, Baylor Senior Brady Heslip got to wear the exiled jersey  that said “Sic ‘Em Bears” for the event, due to major NCAA regulations not really being a matter of concern at this point.

heslipbrady heslip

Heslip ended up taking home the trophy by hitting his go to shot, the three.

Although the outfits weren’t necessarily swaged out, that doesn’t mean that the players weren’t.

cory jefferson -baylor dunk pic

A look at two of the contestants mid dunk as they show off their swag with different dunk styles. Baylor’s Cory Jefferson (left) did sport some bright blue sneaks, where as Bradley’s (right) rocked the black out look with black socks and shoes for his throw down.

marcus lewis

But in the end it was Marcus Lewis from Eastern Kentucky who took the big prize of the night, the dunk contest winner. He surpassed Michigan State’s Adreian Payne by just a fraction of some points to take home the belt.

We will have to wait a couple days though to see who takes home the real prize of all this Madness, the NCAA Championship trophy.

(All pictures from Facebook)

McDonalds gets Shiny

The excitement of March Madness continues, which means contests and events non stop. This excitement isn’t completely focused on the college athletes. During this crazy basketball phenomenon, high school all-stars get a little love as well during the McDonalds All-Star West vs. East Game. This year the boys played on April 2nd in Chicago and sported some interesting choices. Not a major surprise that Adidas got the chance to design these outfits.



Here are some looks at what the two sides would be wearing. The camo didn’t make it to tip off but the players got to sport a very sleek black uni.



Here is the look of the uniforms that were worn throughout the All Star game. As you can see, these jerseys are a bit of juxtaposition of each other as they are purely opposite of orange and black for each jersey. Although it may give a little bit of an orange jumpsuit vibe, it still has a uniformed, unique look.



This may be because of the shiny, metallic like numbers that the jerseys sported. It gave the jerseys a different look and really made the numbers stand out with all the lights in the gym. The numbers had a very iridescent look and on the television screen really shown through everything on the court.



Another interesting addition to these jerseys were the texture to the shorts and shoulders. There was a metallic, crackled type of look on the shorts as well as on the upper shoulder area. This gave the shorts a very unexpected look, because from the waist up the uniforms seem some what simplistic. Also, on the black unis, the outlining of the neon orange around the shorts really lets the color pop out as well as the texture on the shorts.

The sign

March Madness is in full force. That means that anybody who knows sports knows that the final four is around the corner, which means that four teams are going to get all the attention from the major sporting platforms. For the 2014 March Madness Final Four it is down to Florida, Wisconsin, Uconn, and Kentucky. The major viewing of these teams means the major showcasing for the sponsors of these teams.

A couple weeks ago business week  put out an article about Nike having the highest chance to be a sponsor of the championship team. The article states that out of he 68 teams, 45 of them will be sporting Nike gear, including all four of the number one seeds. Going into the tourney, Nike had a 73 percent chance, leaving Adidas with a 27 percent chance of being the National Championships sponsor. Going into the last game on Sunday night it looked as though those chances would change until #2 ranked Michigan (an Adidas sponsored school) lost to #7 Kentucky (a Nike sponsored). Three out of the final four team this year are Nike, leaving Wisconsin as the lone school reaping Adidas.

Albany v Florida kentucky- nike inc


(From top left clockwise: Florida Nike jersey from, Kentucky Nike jersey from, Uconn Nike jersey from, Wisconsin Adidas jersey from

The Wisconsin Badgers and the Kentucky Wildcats were the only teams who got special jerseys for the round of this year’s NCAA tournament. In an earlier post, it shows the jerseys that Adidas redesigned for the tourney.


retrieved from

Here is a look at the jerseys that Nike redid for the tournament this year in a theme of “Respect the Past, Represent the Future”, to give the jerseys a throw back type of feel.


To make a statement or get a point across, fashion is a primary place to go. The University of Iowa men’s basketball team used that tactic to help support Coach McCaffery’s son Patrick and his diagnoses. Patrick McCaffery recently underwent surgery to remove a thyroid tumor, which they found out was malignant. The hashtag team pat and slogan pmac spread across the team, campus, and in some cases the nation.

It all started during the basketball game versus Northwestern where the team sported these shirts. “Fran then said he received a voicemail from junior guard Josh Oglesby that night and that he was the one who suggested to him the idea of wearing the shirts this weekend” (Hawkeye Drive).

Imageteam pat huddle-twitter

Many others have followed the trend to spread the support of P-mac. Shown below (on the left) the Iowa Arena Football League The Barnstormers are showing their support through their warm up shirts. As well as Herky(on the right) has made a #teampat shirt for himself to sport at the NCAA tournament.

Iowa Barnstormers Arena football league-twitter herky in team pat

Along with the fans, the support is widely spread throughout the hawkeye athletic family.

teampat shoes

IowaWBB twitter

The University of Iowa women’s basketball team put “Team Pat” on their new gold shoes to sport for the NCAA tournament.



Newly crowned National Champion Tony Ramos also sported his P-Mac shirt during an interview after his winning match.

The support from iowa city is flooding and people are constantly tweeting on how to get more P-Mac shirts and other gear to help fundraise and advocate the awareness.

Exiled Jerseys

Each team is wanting the greatest and latest trend, especially when it comes with jerseys. Although shoes can be a high fashion point on the hard wood, the jerseys are always visible and a key way to show of their school. However, with many NCAA rules, not every jersey is allowed to debut when the clock starts.

As shown earlier, Robert Griffin III wore the new Baylor basketball jerseys that Adidas had unveiled this March.

jerseysHere is a look at the new sets of jerseys that Adidas came out with. All but the Baylor jerseys will be debuting in post season (for the teams that will make the NCAA tourney).

The Baylor Bears’ jersey has their slogan “sic ’em bears”
NCAA ruled out the Bears’ jerseys withbears the statement that “the team is not allowed to wear the uniforms because only a team name or mascot can be on the front of a jersey” (sourced from Yahoo sports).

This same problem came up in 2013 in Iowa City with the Iowa Jerry Storm
Hawkeye basketball team when they wanted to honor former, Chris Street. The Hawkeyes were looking forward to wearing special uniforms with “street” on the back of everyone’s jerseys where their last names would be. However the Hawkeyes found other ways to honor the great Street with shirts that said “if you give 100 percent all of the time, somehow things will work out in the end” and badges on their jerseys.

This brings up the question that why do the NCAA care so much about the representation of the schools. If the school is being represented in a respectful matter then why is one jersey better than the other? For example, Notre Dame’s jerseys say “Fighting Irish”, which seems comparable to the “sic ’em bears” jerseys however the fighting irish is the actual mascot for Notre Dame. It will be interesting to see where jerseys are allowed to go as the desire to become individual and unique continues in the sporting world.

Power of the Pink

Iowa Women’s Basketball team traveled to Indianapolis this past weekend to compete in the 2014 Big Ten Tournament. On Day 3 of the tournament the Hawkeyes took on Ohio State while sporting their pink attire to support breast cancer awareness. I talked to Claire Till, Ally Disterhoft, Melissa Dixon, Bethany Doolittle and Coach Lisa Bluder to hear about their thoughts on the pink.


Ballin’ Beards

Although different hairstyles are a stand out in the NBA due to their freedom from being affiliated with a university, something else that these men let loose with is their facial hair. For starters, these grown men have the capability to grow a fiercer set of hair on their chin than those in the NCAA.

There are many beards that come and go in the NBA, however there are three current beards that stand out more than the rest.

First off is Birdman. Chris Andersen seems to work his way into every post on this blog whether it’s about tattoos or his hair, but he is a very decorated athlete.



Birdman’s beard has been a recent sighting, however he has been able to grow and shape his beard to make it one of the most talked about right now.



Next beard up is Kevin Love. Love has a very thick beard that cant be missed, he could easily be mistaken for a lumberjack.

The most notorious beard that never fails is the beard of James Harden.



He is notorious for his hefty hair at his chin. Harden’s fans have set up a Facebook page in honor of his beard alerting others that they should “FEAR THE BEARD”. When his former team, Oklahoma City were in the playoffs, many store fronts had large beard signs out front to represent his fashion. Footlocker also has made many commercials that have Harden’s beard being the butt of the joke.

Whether it’s a new look or a withstanding trend, beards are something that will always be around these NBA men.